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16th November

Please can you circulate this email within your business to all relevant staff.


Out of Home Food and Drink Landscape


As countries enter a second wave of lockdowns, Kantar’s latest report “Out-of-home food and drinks landscape. COVID-19 impact and the road to recovery” reveals the impact the first wave had around the world.

Significantly lower out-of-home (OOH) food and drinks purchasing are costing the sector millions of dollars in lost revenue. Reduced consumer confidence and restrictions on social contact have created an environment where the food service industry is reliant on in-home delivery services to keep it going.

Covering 11 markets (UK, France, Spain, Portugal, Brazil, Mexico, China, Indonesia, Vietnam, Thailand and South Korea), the data and insights in this paper will support brands and retailers by helping to understand how this sector could perform over the coming months and where the growth opportunities are.


To access the report: Click Here


To navigate the report you will need to click the arrow on the right hand of the page. The main title pages have a box called ‘read more’ in the bottom left. Click this and it will take you into the pages of the report. You will then need to use the arrows on the right hand side of the page to read each section of the report in full.


NFU Buy My Turkey Day


The NFU’s annual Social Media drive to encourage sales of British Turkey, ‘#BuyMyTurkey’ day will be Friday 4th December 2020.


The NFU also have a Christmas Turkey merchandise shop. The items are available to buy whilst stocks last. For more details: Click Here


For more news from the NFU Poultry team visit:

Red Tractor Chicken


Red Tractor are currently running a Chicken campaign. They have shared their materials with us. The details are as follows:


They also have 2x social cutdowns for each full video, 2 examples of which I’ve included below:


Red Tractor have also supplied the following information about the campaign.


Our consumer campaign, fronted by working mum and mainstream shopper Emma, has so far covered a number of different issues that we know shoppers and diners want answers to.  After months of lockdown, Emma has been able to get out and about for our next episode to find out more on what makes British chicken world-leading.  As a nation that loves to eat chicken, this next episode  encourage shoppers to stop and think about where their chicken comes from. 
As a firm favourite in Emma’s household, the recent media attention on chicken got her thinking more about what she feeds her family. What hygiene standards do chicken farmers need to adhere to and how do we know British chickens are healthy and well cared for? Furthermore, how do we know British chicken is world-leading and what does ‘chlorinated chicken’ actually mean?
To help answer these questions, this 2-part episode sees Emma visiting a Red Tractor Certified Standards chicken farm where she chats to third generation farmer, Ed, about his farming career, chicken CCTV and the steps he takes to look after his chickens. In part 2, Emma quizzes University Professor and leading independent food safety expert, Guy Poppy, about the importance of food safety and animal health and welfare in these uncertain times.  
You can find out more and watch the first part of this episode here:
This episode is part of a wider ‘Love Chicken, Love Red Tractor’ campaign to support the chicken sector, increase consumer engagement and build positive momentum. Find out more here:
You can keep up with this campaign by following any of our social channels. Please also let us know if you’d like to get involved in any way – we would be delighted to support.


HCC Conference


This year has seen major shifts in consumer demand - with serious challenges for the foodservice sector,  and retail turbulence at the start of the first lockdown in March. But since then the retail sector for red meat has been more buoyant, with new and unexpected consumer trends.

This was the subject of a discussion at HCC's conference last week, looking at the wide range of supply and demand factors. 


New figures were presented by market research experts Kantar Worldpanel, which give an insight into which changes may recede, and which mark more permanent shifts in consumer behaviour.


To view the session (Sound quality is slightly poor in places) Click Here

My main takes from this was that the Red Meat Sector needs to look at what the poultry sector has done in terms of convenience when it comes to cooking at time such as oven ready trays and roast in the bag formats for whole birds. The view (which was also expressed by AHDB – see below) is that more NPD is needed within the Red Meat category.


AHDB - Changing consumer landscapes: How have consumer attitudes to red meat shifted during the coronavirus pandemic?


The slides from AHDB’s webinar, Changing consumer landscapes: How have consumer attitudes to red meat shifted during the coronavirus pandemic? which the insight team presented on Thursday 12th November 2020 can be downloaded here.


I would like to draw your attention to Slides 4, 5 and 6 which shows as negative media noise around red meat dropped so sales rose.


Also of interest are the slides on the environment and in particular consumer concerns over plastic packaging. We know that in March’s Budget a plastic tax was proposed and whilst little has been heard about this since I do believe that it is likely to come to the fore again in the near future. 


Finally note slide 42. This mentions the January 2021 campaign ‘Eat Balanced’ which we will update members about as soon as we have further details. 

Don’t Forget:-


I would like to draw you attention to this event which AIMS Supplier Member, Roythornes Solicitors ( have sent us details about.


Webinar - The UK food and drink market 2020 and beyond which will take place on Thursday 10th December at 1pm


“At the end of what has undoubtedly been a testing year for the sector, the Chartered institute of Marketing Food Drink and Agriculture Group will be presenting a webinar featuring Andrew Walker, Client Knowledge Director of Kantar. 

Andrew will be covering the story of 2020 from a high street retailers point of view - the winners and losers and the trends that will shape the future marketplace.”


The webinar is free to attend, and we're sure it will be both useful and informative. 


To Book your free place: Click Here


And Finally…


As an aside, some of you may have seen the latest Tesco advert promoting quick and easy dishes to cook which require few ‘ingredients’ and relatively low skill levels. 7 or so years ago this concept was proposed to BPEX as a means to making pork the midweek meal of choice. Unfortunately it was rejected in favour of the pulled pork campaign.

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